You’ve come to the right location if you want to read more about buying and selling websites. This article provides material for those interested in selling their website. It will also provide information for those interested in purchasing a website to add to their portfolio.
What is the best way to make money buying and selling websites?
In the online business world, there are many ways to make profits. The examples below illustrate how people make money by purchasing and selling websites.
Flipping a website for profit is a perfect way to make money.
Obtaining a website is a good place to start. You can do this in one of two ways. You have the option of building your own website from the ground up or purchasing one that is already producing traffic and revenue. Starting from scratch is more time-consuming, but it is also less expensive. Buying a website takes a lot less time, but it costs more money upfront. In any case, you’ll need to gain access to a website.
Once you’ve acquired a website, you’ll want to make sure it’s being properly monetized. This could be done via Amazon affiliate links, Ezoic show advertising, or other affiliate programs. The target after you’ve set up your monetization is to keep the site rising and going in the right direction. This is accomplished by concentrating on topics like…
- Improving SEO
- Creating New Backlinks
- Creating unique Content
When you sell your website, if all is done correctly, you will make a lot of money.
If your site’s traffic continues to increase, your monthly earnings will increase as well. Let’s say you paid $1,500 for a platform that was earning about $50 per month. If you can successfully develop the platform, it will potentially produce $500 a month in revenue for you. You can then sell the site for a lot more than you paid for it after growing the monthly earnings. You could sell it for $15,000 or even more if you use the same 30x multiple that you paid for it.
Here’s a recent case study of someone who took a platform that was earning less than $100 per month and expanded it to almost $7k per month in just six months.
Using the profit margin in novel ways
If you get imaginative, there are also ways to make a lot of money in this vacuum. I’ll send you an example based on my own personal experience.
I was able to buy a site for about $53,000 a few years ago that was monetized by Amazon Associates. I was able to sell the same site for $334,000 in just 8 months. So, how did I pull it off?
I decided to create and produce one of the site’s best-selling products, which helped me to make a lot more money on each sale. Instead of receiving about 5% commission on a sale, I was able to gain significantly more by producing the product myself.
I saw a chance and took advantage of it. My profit margins skyrocketed, as did the site’s revenue.
How much do websites sell for?
Websites will typically sell for 20 to 50 times their average monthly revenue. Add up the site’s average earnings for the last six months to get an idea. Then divide that amount by six to get your total monthly income over the previous six months. Multiply the average income number by 40 to get an idea of what it would sell for. The multiple your site sells at is focused on a wide range of variables, including your niche, traffic, authority, and more. The multiples for this asset class are rapidly changing in early 2021.
In the industry, 6 months is pretty normal. You can use the average salary for anywhere from 3 to 12 months in some situations. This is primarily defined by your niche and the venue where you purchase or sell.
If you’re trying to sell a site in a seasonal niche like swimming pools, for example, it’s a good idea to value it over the last 12 months. This is because the site’s traffic and revenue will be highest during the summer months. In this situation, the last six months would not provide an accurate picture of what the site is worth since you could be selling at the peak or bottom of the season. Using the previous 12 months helps a customer to assess the platform based on the whole year’s earnings, which is equitable for all parties involved.
Where can I buy And sell websites?
1) Flippa
Flippa is the most well-known platform for buying and selling websites. They are an online business marketplace where you can buy and sell a range of different online businesses. This includes eCommerce stores, partner websites, domains, and even mobile apps. You won’t find another website with as much online real estate for sale on a regular basis as this one. They work with a variety of sites at various price points and are the clear leader in the field in terms of name value.
The most common criticism of Flippa is that it is rife with possible scams. Their vetting process is ineffective, and there are many horror stories on the internet about people losing money or being tricked after buying a site on their website. To find out for yourself, just Google “is Flippa a scam.” This means you should be vigilant when buying a website from them and do your own due diligence before handing over a large amount of money. If something seems to be too good to be true, it most likely is.
- With hundreds of listings, they have the most inventory of any broker. Every day, a large number of new listings are added.
- There are some interesting offers out there if you know what you’re looking for and do your own analysis.
- They don’t have a very robust due diligence procedure, so there’s a fair chance they’ll be scammed.
- To ensure that you are not being duped or fooled, you must do extensive research on your own.
2) Empire Flippers
Empire Flippers is another common platform for buying and selling websites. They work with a variety of online companies, including e-commerce, dropshipping, and Amazon Fulfillment through Amazon. They have a rigorous vetting process in which they check each site’s earnings. This guarantees that your transaction is legal.
Empire Flippers mainly works with high-profit companies, with the majority of their listings reaching $100,000. If you’re looking for a site with a lot of money, they’re a good choice. They’re also a good match if you’re trying to sell a company that’s already making a lot of money. They can help you if you’re just starting out or don’t have a lot of money.
- They go through a rigorous vetting process to ensure that you are getting a genuine deal.
- If you have a lot of money to spend, there are some decent options. If you have a high-earning website, they’re also a popular place to sell.
- This is not the place for outsiders or those with a small amount of income. The cheapest platform available at the time of writing is $65,117, and the rest of their listings are over $100,000.
- They don’t deal with websites that make less than $500 in net profit each month.
3) Motion Invest
Motion Invest, which focuses on content sites, is another common place to buy and sell your website. Motion Invest, like Empire Flippers, has a thorough vetting process in place to ensure that and site’s earnings are legitimate. They deal with websites varying in scale from $1,000 to more than $100,000.
Unlike other sites, they offer to buy the site outright (with no fees) if it meets their requirements. They also have a marketplace that operates on the basis of a ‘dutch auction’ system. This is where prices drop every two days before the item sells or the reserve price is reached. The Dutch auction helps both sellers and buyers to get a good price for a platform based on its value.
The number of listings on Motion Invest is lower than on Flippa or Empire Flippers. Having said that, they are an ideal match for anyone trying to buy or sell a content site quickly.
- They go through a rigorous vetting process to ensure that you are getting a genuine deal.
- They offer to buy sites directly if they meet their requirements, which is unique in the industry.
- They deal with a diverse selection of websites. This involves sites that produce anywhere from $20 to $7,000 a month in sales.
- They only work with websites that have content. They would not be a good match for you if you are trying to purchase or sell an e-commerce platform.
- There isn’t as much inventory as there is on sites like Flippa or Empire Flippers.
4) blogsforsale.co
Blogsforsale. co is a small brokerage and marketplace that specializes in the purchase and sale of blogs. This distinguishes it from the competition because it is the only location that focuses solely on blogs.
On their marketplace, they currently have listings for both existing and new sites. This includes blogs on yoga, weight loss, parenting, and lifestyle, among other subjects. They’re a good place to start if you’ve always wanted to start your own blog.
They aren’t for everybody because they cater to such a niche market. However, if you’re into blogging, they’re a perfect match.
- They’re a niche market, so you know what kind of places you’ll be seeing. If you have a blog to market, you already know that it would cater to a particular audience.
- They have their own vetting process in place, so you can be sure you’re getting a good deal.
- You wouldn’t sell with them if your site wasn’t a blog.
- They would not be a good match for you if you wanted to buy anything other than a blog.
5) FEInternational.com
FEInternational.com is a website that focuses on software as a service (SaaS) companies and affiliate websites. They’ve been around since 2010 and have acquired businesses worth hundreds of millions of dollars.
They are a platform geared toward larger investors, with the majority of their listings over $100,000. They still have a range of listings that are worth more than $1,000,000. They, like Empire Flippers, are a nice choice for those with a lot of cash on hand.
- They go through a rigorous vetting process to ensure that you are getting a genuine deal.
- If you have a lot of money, there are some good options open to you. If you have a high-earning company, it’s also a good place to sell.
- This is not a spot for newcomers. The cheapest listing (at the time of writing) is for $25,000 (as of this writing). The bulk of their listings are for homes worth more than $100,000.
- They, like Empire Flippers, only deal for high-earning companies.
Final Thoughts
I hope that I was able to assist someone who is interested in getting their feet wet in the world of buying and selling websites. As I’ve illustrated above, there are a plethora of excellent brokers with whom you can get started right away. Examine each one for yourself to see which one is the right match for you.
Also, See How to Pick the Best Website Builder in 2021 (Compared)
