It’s no secret: At Amazon, we ‘re obsessed with clients. So our buyers want a reliable destination where they can buy a wide range of goods — which is what makes sellers so valuable to you. We are always looking for ways to bring value to our clients and to be the most customer-centric company on Earth. As an Amazon Selling, you are taking part in providing better selection, better prices, and top-notch customer experience for those customers.
The Amazon edge
Once you start selling on Amazon, you become part of a shopping destination that is home to all sorts of sellers, from Fortune 500 companies to small vendors that produce handcrafted products. They are all selling here for one reason: to meet the hundreds of millions of consumers visiting Amazon for shopping.
When third-party retailers entered Amazon in 1999, 58 percent of Amazon ‘s revenues have risen
Amazon’s third-party revenues are rising at 52 percent a year (compared to 25 a cent for Amazon’s first-party revenues)
Before you start selling
How to register
Amazon gives you the choice to sell one item or sell thousands with two sales plans (they ‘re called Individual and Professional so you may think of them as regular and premium). Decide what program is ideally suited for your company before you commence registration.
The Individual plan pays $0.99 per sale, while vendors who use the Professional plan pay $39.99 a month, no matter how many items they sell. If you’re selling more than 40 products a month, then the Skilled alternative makes more sense. No matter which option you choose, don’t worry about making the wrong choice—you can change plans at any time.
| Plans | This strategy could be good for you if … | ||
| Individual | You sell less than 40 pieces a month | Even, you decide whether to sell | You don’t need specialized software or programs to sell |
| Professional | You sell more than 40 articles per month | You want to run APIs and have more files to offer | You want to use programs like Launchpad or Handmade to sell |
Don’t worry about making the wrong decision-you can still change plans. Keep in mind also that the sales fees apply in both cases.
What you Will need to get started?
In order to complete your registration, make sure you have access to:
- Bank account number and bank routing number
- Chargeable credit card
- Government-issued national ID
- Tax information
- Phone number
How much does Selling on Amazon cost?
Depending on your sales strategy and the types of goods you sell, there are a variety of different types of sale fees you can pay.
Subscription fees
Those are the costs you are charging for your sales plan, and they vary depending on the product you select.
- There is a flat fee of $39.99 a month on the Professional sales package, and no charge an object.
- There’s a $0.99 charge on the Individual Sales Plan for each item sold.
Selling fees
Such fees are paid per item sold, which include sale fees (which is a percentage of the purchase price which varies depending on the type of the product) and variable closing fees (which only apply to media categories).
Shipping fees
Amazon delivery prices vary when you deliver the orders yourself. We charge those shipping rates based on the purchaser selected product category and shipping service.
Get to know Seller Central
What is Seller Central?
After you have registered as an Amazon seller you will have access to your Main Seller account. Think of Seller Central as your go-to sale tool on Amazon. It’s a portal for your Amazon business and a one-stop-shop to manage your selling account, add product information, update inventories, manage payments, and find useful content to help you navigate your Amazon business. This is also where all of your items are listed.
Below are just a few of the items Seller Central can do.
- Keep an inventory track and update your listings from the Inventory tab
- Download tailored company reports and bookmark templates that you also use
- Using customer metrics to track the success of your sellers
- Contact Sales Partner Help and open ticket assistance using the Case Log
- Keep track of your daily sales of all Amazon’s goods you sell
How to list products
To sell a product on Amazon you need to build a product listing first. Either suit a current listing (if someone else sells the same product on Amazon) or build a new listing (if you’re the first seller or the only one).
The precise manner in which sellers upload and list their goods differs according to their sales strategy. Simply put, sellers using a Professional seller account have the option of listing their products in large batches using bulk uploading or third-party inventory management, while individual sellers list products one at a time.
What you need to start listing products
Goods will in most cases have a Global Trade Item Number (GTIN), such as UPC, ISBN, or EAN. Amazon uses these product Identifiers to pinpoint the specific item you sell. When you suit a listing, because it already exists, you do not need to have a product ID. When you add a product that’s new to Amazon, you will need to purchase a UPC code or apply for an exemption.
Besides a product ID, here are some of the important information that goes into each listing of the products:
- SKU
- Product title
- Product description and bullet points
- Product images
- Search terms and relevant keywords
Successful listing = successful launch
Following best practices to add listings will significantly impact their performance. Make it easy for shoppers to find their deals by adding to your products concise names, simple photos, and concision app bullets. Avoid all things that could affect the launch negatively:
Variation issues
Goods that differ only by color, smell, or size can be a good candidate for variable classification. Ask yourself if you would expect the consumer to consider the goods on the same page together. If not, have them identified separately.
Image compliance
The photographs must be at least 500 x 500 pixels (increase the scale of high-quality listings to 1,000 x 1,000) and be set against a plain white backdrop. At least 80 percent of the image area should be filled by the product.
Product IDs
Make sure that you follow commodity UPCs and GTINs (Global Trade Item Number) specifications. Consistency of these codes aids in fostering trust in the product selection shown in the Amazon catalog.
The product detail page
A product description page is where Amazon ‘s customers display a product sold on. If you have shopped at Amazon, you will probably recognize the details page of the company. It is here that customers can find all the relevant details about a particular object.
Amazon integrates data from all of the deals into one product overview page when several vendors deliver the same product (so we can provide the best experience to customers). Along with other sellers and suppliers, you will suggest product details on a product description page and ask for detailed page feedback if you think the information is incorrect.
Try to think about what can best help consumers find their products, discover answers to their questions, and make a buying decision while you create your product description pages. Target the ultimate customer experience by making your listings accurate, concise, and easy to understand.
How to deliver products
Selecting the right fulfillment option
Amazon sellers have two choices to get their goods from shoppers: you can do it yourself, hold your own inventory and send products to consumers (commercial execution), or Amazon can take responsibility for packing, labeling, and delivering products through Amazon’s Distribution (FBA). Each method has its own set of advantages — you just have to decide which one is right for you.
When you follow your own orders
Merchant-fulfilled means clearly that you store and distribute goods directly to your own customers. Amazon charges shipping rates based on the customer ‘s selected product category and shipping service, then passes the amount on to you in the form of a shipping credit.
Set shipping rates apply to all goods that are sold with an Individual Plan, so it is important to decide if you can still profitably price items. Amazon’s Buy Shipping tool can help you get a ton from Amazon’s trusted network of shipping partners on shipping labels, ship and confirm your orders, and monitor your shipments.
The benefits of Amazon ‘s Success
Amazon has over 175 fulfillment centers worldwide that hold more than 150 million square feet of storage space. You get your stuff put on those shelves with FBA. You also get world-class customer support and returns from Amazon, along with other benefits (such as automatic Prime membership and Free Super Saver Shipping) that allow you to scale up your business — fast.
How Fulfillment by Amazon works
Stage 1 Ship your stock to Amazon. It will be screened for sale and made available.
Stage 2 Amazon bundles and delivers the product directly to its customer with every order.
Stage 3 Amazon receives customer payments and charges you available funds every two weeks.
Stage 4 The Customer Support department at Amazon fields inquiries, returns, and refunds.
You made your very first sale. What happens next?
Managing your Amazon business
Your first sale is a major milestone — but it’s just the start of selling the growth opportunities on the Amazon. There are a few important things to keep in mind until your store is up and running.
Performance metrics
Amazon sellers work at a high level so that we can offer a smooth, friendly shopping experience. We call it customer-obsessed and it means, as an Amazon seller, keeping an eye on these key metrics:
- Order defect rate (an indicator of the quality of customer service for a seller): < 1%
- Cancelation rate (before shipment started by the seller): < 2.5 percent
- Late delivery rate (shipping orders after the expected date): < 4 percent
You will keep tabs on your results and make sure that you at Seller Central meet your goals.
Opportunities for business growth
This is only the beginning
The moment you sell on Amazon is the moment you can start growing your business on Amazon. After you have started your business, Amazon has resources in place to help you take your company to the next (or the next few levels) levels.
Advertising
Amazon’s advertisement strategies provide new avenues for you to attract and engage shoppers, irrespective of whether they’re only beginning to compare goods or are ready to buy. Ads appear right where consumers can see them (such as the first search results page or the product information pages).
Amazon provides three promotional options that are all available through Seller Central.
1. Sponsored Products
Sponsored Products are ads for individual Amazon product lists, and they help boost product exposure (and product sales). Pages of the search results and product information appear on them.
2. Sponsored Brands
The endorsed brands highlight your portfolio of brands and products. These are search-result advertisements featuring your company name, a personalized title, and up to three of your items.
3. Amazon Stores
Stores are individual brands’ custom multi-page shopping destinations that allow you to share your brand story and product offers. (And you need no experience with the website to use them.)
Promotions and coupons
Customers want to save, so deals are an opportunity to make buy now. Three forms of discounts are available: money off, free delivery, and buy one get one free. You may also take digital coupons to deliver percentage or money-off discounts.
Global expansion
It’s a huge milestone for any business to sell globally. It represents hundreds of millions of new customers and the potential for a major sales boost. Global expansion has a lot of moving parts, but with Amazon Global Sales, you can use the global platform of Amazon to get your goods out to a global audience.
Using Amazon Global Sales to list and sell your goods at any of our online stores in North America, Europe, and Asia when it’s time to take your company to the next level.
What makes a great seller?
Growth opportunities are all around you — but here are a few things to try out as an Amazon seller in your first 90 days.
- Keep an eye on your health insurance status at Seller Central
- Using Amazon or Seller Fulfilled Prime delivery
- Make your listings known or offer deals and coupons
- Enroll in the Mark Registry and build better label material
- Expand your preference by listing more of the items
- Using Seller Central’s Automat Pricing Tool
The first three months after you launch your Amazon business is an important time to set up practices that will boost your performance from there outwards.
