SEO Tutorial For Beginners | Learn SEO Step By Step

What is SEO?

Optimizing the search engine is a step-by-step method that affects the visibility of a web page or website. The findings are often called “natural,” or “organic.” Search Engine Optimization (SEO) is a series of approaches or practices to improve search engine ranking positions and traffic to your websites.

How SEO works?

Step 1) Through this phase, you allow your customers to address business goals.

Step 2) You may start with an initial analysis of the keyword.

Step 3) Identify the combination of the home page and keyword.

Step 4) Scan and receive Client approval for Keyword / Landing Pages.

Step 5) Finalize ranking and reports on traffic and continue with the SEO process.

Step 6) In this phase, optimization activities must be performed on-site & off-site.

Step 7) Comprehensive information on the guidelines.

Step 8) Implement the SEO methods pre-decided.

Step 9) Enable control and optimization.

Helps you Test SEO Success:

• Keyword ranking.
• Website traffic.
• Creating an impression of your website.
• Increased Revenue/keyword.
• Lower dependence on Paid Search.
• Lowering the cost per acquisition.

What Is On-Page and Off-Page SEO And Technical SEO?

There are primarily three types of SEO techniques used to get search engines to the highest ranking.

• On-page SEO
• Off-page SEO

Let’s read, one after another, all those techniques:

On-Page SEO:

You need to place the keyword phrase in the title tag and the meta definition in the On-Page Optimization SEO process. You will need to include the keyword phrases in all your website pages inside your main content.

This approach focuses primarily on website content, the use of the keyword in names, headings, website structures along with internal and external links.

Here are a few significant SEO Tasks on-page:

Title and Meta Tags:

• Titles and meta explanations for each page have to be original.
• The length will have to be 50-65 characters.
• The definition tag should have no more than 160 characters in it.
• Of course, it will contain keywords.

Anchor Text:

• All links made through the use of anchor text.
• Place a title on text for the anchor.
• Using large keywords as the text for the anchor.
• Always use anchor text as exact keywords.

Image Optimization:

• The filename for the image should be descriptive. Keywords can be used in the filename.
• All images must be labeled alt. Using can use keyword in the alt tag picture.
• Do not use a picture wide in scale.

Internal Linking:

• Using anchor text to build the internal links.
• Link your homepage to all the important sites.
• Includes between two and five internal links per page.

Content Optimization:

• Web content needs to be new and exclusive.
• The material must be written in short paragraphs and correct use of the form H3, H3, H4 and bold, italics.
• Proper use of the keywords main and secondary
• The length shouldn’t be too big or too small on the material.

XML Sitemap:

• Create XML sitemap
• Mention all public Sitemap URLs.
• Include an XML sitemap within your site’s root folder.

Robots.txt:

To authenticate and stop crawler crawling everything apart from your home page, build robots.txt file.

Off-Page Optimization:

In this digital marketing strategy, to improve your search engine ranking, you need to perform a specific task outside of your web-pages.

Off-Page Checklist:

It is the combination of SEO factors that the founder of a website can not manage directly because he created a backlink, posted material on other similar and thematic websites.

Some essential off-page task is given below which helps you achieve your goal.

Guest Blogging: Guest blogging, also known as guest posting, is the act of writing material for the website of a different company. It helps website owners increase the trust and visibility of their brand.

404 Link Building: White-hat, efficient, scalable, content-focused link building method is broken or 404 link building system. It lets webmasters replace broken links with a proper connection.

Resource Connection Building: A resource page is a web page that lists useful links and resources for a specific topic. Your site will be included as one of the resources in the resource link building process.

PDF Links: PDF links are links included in the PDF document you upload. You can attach links to other pages for an e-mail address, web address, and reference.

Forum or Q&A pages: Q&A pages and forums are a perfect way of communicating with your community. Its practice helps you create and SEO, grow your company name and increase the traffic on your blog.

Slide and Video Production & Sharing: You will create slides and videos related to the subject or theme of your website. That you mentioned your website on an important web page.

Requests for links: Send requests for links to search for websites that manually offer free content. In turn, a customer always profits from the details on your website.

Technical SEO:

Technical SEO is a tool for optimizing the crawling and indexing processes of your website. This is classified as “technical” as it does not refer to the website’s actual content or the aspect of the website.

The key goal of Technological SEO is to automate a website’s infrastructure. This strategy is used by popular online shopping portals such as Amazon, Alibaba to get the highest search engine rating.

Here are some important Technical SEO tips/checklists:

• Google Search Console and WordPress allow you to define a preferred domain
• Optimize your 404-page and robots.txt
• Optimize your URL Structure
• Rethink the layout of your browsing and website
• Add the Breadcrumbs Schema markup
• Attach organized detail to your homepage
• Add standardized figures to your posts
• Include structured data into other pages
• Test all your Canonical URLs and use Google Analytics to evaluate them
• Give your XML sitemap to the search engines Google and Bing
• Check how fast your website is loading
• Check that your website is mobile-friendly
• Check your pagination and multilingual parameters

SEO: Design & Layout

Search engines are really intelligent, but they are machines, not a human being who can read their interest’s content. But, if you make your site too complex, then the search engine can not understand your site’s content properly. Finally, indexing would not be effective, which can lead to a low ranking for your website.

Creating Web Design Guidelines

Here are a few guidelines you should be aware of before you build a web page for your website.

• Some experts think the keyword density should be 5% and others say it should be 20%. You will, therefore, go with the average, which is 10%.
• Drop-down menus with JavaScript help you stop spiders from creeping anything apart from your homepage. If you are still using it, however, you need to make sure to include text links at the bottom of your web page.
• Don’t put something on the topic of the page that doesn’t suit according to your website theme.
• Seek to stop Flash, Splash, Animated Gifs, etc. Except that this is completely important to the website.

SEO Optimization Techniques

Below are several important strategies for SEO optimization:

• You will look for keywords relating to your company
• Identify the rivals, use benchmarking techniques and assess the competitiveness
• For every page add concise title tags
• Use appropriate keywords and internal hyperlinks in your content
• If possible using text links in the contents
• Get links from related websites
• Know more and more about the marketing strategies of search engines
• Avoid JavaScript and Jquery
• Minimizing Loading Time
• Avoid heavy use of Structured Browsing Photos
• Try using Internet filtering on your website
• Implement a campaign to create equality ties
• Continue ranking checks / or selected keywords.
• Rate the content indirectly by using Quora
• Implement a quality campaign to build links
• Continues rating analysis for the targeted search terms
• Often look for additional quality content

What is a Black hat and white hat SEO?

Here’s some big difference between SEO black hat and white hat:

Relevant SEO Techniques in Black-Hat are:

Cloaking – Displaying multiple results to search engines and users to control Search Engine rankings.
Bulk procurement, in a short time, of low-quality connections.
Repeated keyword in a blog post to raise rankings for keywords or keyphrases specific to the target.

What is SEO Copywriting?

SEO copywriting is a method of writing a text on a web page so that it is readable to the user. It also aims to different terms of the quest. This also aims to rate the selected search words extremely in the search engines.

Additionally, content marketing lets you tailor other on-page elements for the same search words. Those include the title, meta description, tags with keywords, headings, etc.

Why Is Quality Content Important?

There are some reasons why your website is completely critical to quality content.

• Duplicate material from a quality-page perspective may be a low-quality measure.
• Another low-quality indicator is boilerplate, which is mostly a spun material.
• Add something exclusive to your blog and it’s recommended to your followers by other users.
• Quality content encourages another webmaster to connect your website to their websites.
• If your web visitor begins to rely on your web and looks forward to the next update of content and keeps visiting your site repeatedly.
• Net users often click only that page which looks special and interesting in its content index.

What is a Search Engine?

A search engine is an online program that lets us search a document database for a description, word, or text. It is mostly used to refer to large web-based search engines that search the internet via billions of pages.

How Does Search Engine Works?

Search engine function in four different parts:

• Crawling
• Indexing
• Relevancy
• Retrieving results

Crawling – The cycle begins with a crawler reading all the website content.
Indexing: This approach indexes your search engine results to your web page and its linked links.
Importance: Measure the importance of website pages in its index to the search string in this next method algorithm.
Retrieving Results: In this phase, according to a search query, you will get the results of your web pages.

Latest Google SEO updates and improvements to the algorithms

What Is Google Panda?

“Panda is an algorithm that often applies to sites in general and has become one of the most important ranking signals. It tests the quality of a site. This update allows Google to take quality into account and rates it accordingly. Google Panda modified also helps to assess the quality of your pages and website. Google will score and consider your algorithm based on the stuff about the site.

What is Google Penguin?

Google Penguin is another version of the algorithm initially revealed in April 2012. The update was primarily aimed at reducing website search engine rankings that violate Google’s guidelines for webmasters. This is achieved mainly through the use of various black-hat SEO techniques.

What is RankBrain?

RankBrain is another essential search engine-based machine learning algorithm that helps Google process search results to give users highly relevant search results.

RankBrain is primarily designed to help Google refine queries. It’s also being used to help rate web pages though.

Important Google updates

Fred – Updated SEO which checks a low value and repetitive content
Panda – Check duplicate or thin content
Penguin-Poor backlinks
Hummingbird – Search intent, than literal search
Pirate – This report explores piracy and mobile-friendliness in applications and digital media
Pigeon – Check for the preference of the local results

Recent improvements in algorithm

Changes to the algorithm in 2019 concentrate on reducing the efficacy of older-school SEO techniques. A shift in the algorithm is typically equivalent to ‘community service’ for the company that has been adversely affected.

If your pages were not built using recent white hat SEO methods, then Gooogle would detect this and lower the rankings of your site.

Google will keep on doing so before you clean up the pages. However, if Google thinks that your links are manipulative, and they want them to be cleaned up too, using a spamming method.

What is Mobile SEO?

Mobile SEO is a website design method that makes it ideal for displaying various screen sizes that have reduced bandwidth on mobile devices.

Besides all the rules which are a desktop website program. You need to take some extra care while developing a mobile device website, though.

Of mobile-friendly websites, important attributes are:

• A strong mobile website should be built responsively
• A mobile website’s content should be readable without having to zoom in on the device.
• The SEO friendly mobile app will have acceptable fonts, colors, and templates.
• It should have buttons that your finger can easily interact with.
• The mobile-optimized website should have essential links that are shown on the Home Page to get ample exposure.

Myths about SEO

Here, there are several can SEO myths:

Advantages of SEO

The main advantages of using SEO are here:

• SEO is the simplest tool for visualizing your site
• Specific SEO strategies help you get more traffic over your websites.
• The most successful way to get the company branded on Google.
• Visibility on Search Engines is improved.
• Convert a small company into an industry abroad.
• SEO methods allow search engines to figure out what page is about, and how users can use it.

Disadvantages of SEO

Cons/drawbacks to using SEO are as follows:

• SEO is a slow process, and achieving the desired result often took months or years.
• Not a very straightforward process so there’s plenty to remember when evaluating it.
• There are so many things that are not under your hands, so constant efforts & optimizations are needed.
• Combining expertise-technology + information + analytics

Also, see Introduction To Digital Marketing: A Step-By-Step Guide on Digital Marketing

5 Best Online Keyword Tools for Analysis 2020

Keyword analysis tools help SEO (Search Engine Optimization) practitioners recognize terms or phrases in the search engines that people use to find content. Such tools provide full SEO information for a keyword, such as a keyword length, contest, CPC, top-ranking pages, etc. But most keyword analysis tools are charged and costly.

A handpicked list of Top Free Keyword Research Tools follows, which are as strong as paid tools. The list includes common features and links to the website.

1) Ubersuggest

Ubersuggest is a free application that helps you find over 100 long-tail keywords in just a couple of minutes. This tool offers full visibility into the traffic on your website and the organic keywords.

Features:

• It offers a full SEO report to know the page rating for keywords for the competitor.
• Other websites require you to discover organic keywords.
• Ubersuggest lets you understand how backlinks influence your rankings the most.
• For every keyword, you will see search length, contest, and seasonal patterns.
• It includes a list of keywords based on what is entered into the Google search engine by other users.
• This platform lets you create relevant content based on the subjects that are of interest to people.

Click Here: https://neilpatel.com/ubersuggest/

2) Answer the Public

Answer The Public is a keyword generator that lets you get data into the report to show the campaign’s effectiveness. This program serves further parts of the United States, Australia, Afghanistan and.

Features:

• This will find out about 1500 keywords for PR around the world.
• This method provides complete data visualization.
• You can insert any word in the textbox for the quest, and this application will automatically provide recommendations for content.
• It supports many languages including, for example, English, Polski, etc.

Click Here: https://answerthepublic.com/

3) Soovle

Soovle is a platform that offers Bing, Google, Amazon, Yahoo, and other recommendation services. It recommends the alphabetical sorting of common keywords. This software will help you save your suggestions for keywords.

Features:

• You can turn from one search engine to another very quickly.
• It allows the search options to be customized.
• Suggestions can be identified via a search on the given search engine.
• The saved products can be reused in the future.

Click Here: https://soovle.com/

4) Instakeywords

InstaKeywords is a keyword finding tool that offers many suggestions for keywords. It provides important data such as several last month searches, local search duration, the score of the competition, etc.

Features:

• All the keywords can be exported in a single press.
• Instakeywords enables you to scan mobile devices such as Android phones and iPads for keywords.
• It has no icons or advertising to it.
• This tool features single page keywords and statistics. You don’t have to search or reload websites.
• Instakeywords lets you find the keywords for the long term.

Click Here: https://www.instakeywords.com/

5) Google Trends

Google Trends is an online application that analyzes the popularity of top Google search queries. You can use it to locate them through various languages and regions. This method measures the scope of the different queries using graphs.

Features:

• You will learn trends in searching every day, and trends in searching in real-time.
• It offers diverse categories such as news, men, athletes, beauty, food, fashion, etc.
• Google Trends offers data year-round.
• It allows you to know other people’s interest at any time, and to compare search ranks with each other.
• This program detects topics automatically based on the keyword to search.
• It provides a drop-down menu to switch between most searched views and trending views.

Click Here: https://trends.google.com/trends/?geo=US